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This Year's Biggest Movies Instructed Us to Consume the Wealthy Once More. We Continue to Aren't Listening.

A recurring motif permeates numerous 2025's genre movies. This notion that stretches back in time to the days of Charlie Chaplin. Within the DCU reboot *Superman*, the antagonist is a envious, ruthless billionaire wielding his immense fortune to defame Earth's mightiest protector while manipulating world events for his own profit. Within the dinosaur sequel *Rebirth*, the bad guy is a wealthy pharmaceutical heir spending a fortune to throw the heroes into a prehistoric danger zone for his own profit. In Disney's *Zootopia 2*, the antagonists are a family of ultra-rich lynxes who appropriated a kindly mom’s beneficial creation and framed her for murder, solely for their financial benefit.

A Lineage of On-Screen Wealth Disparity

In *The Running Man*, Josh Brolin embodies a rich antagonist running a TV network that earns a fortune by exploiting and murdering people enduring abject destitution, while using AI forgeries and a sophisticated propaganda machine to portray them as greedy, lazy, scary criminals. *Wicked: For Good* is less direct about wealth disparity as overtly, but its evil characters reside in clear extravagance while exploiting and abusing Oz's disadvantaged inhabitants, pushing them into unemployment and into bondage. The box-office champion *Ne Zha 2*, the year's highest-grossing movie, contrasts the resourceful inhabitants of a hardscrabble farm town against condescending upper classes who inhabit opulent gleaming towers in the sky. Remarkably, the zany humorous remake *The Naked Gun* focuses on a billionaire's plan to cause worldwide catastrophe — to make money, of course.

It is not especially new in a series of movies taking it as a given that rich people have too much power, lack ethics or compassion, and a endless, demanding appetite for more wealth. "Elites are the bad guys and scrappy underdogs are heroes" as a theme stretches back to the birth of movies, with the Little Tramp's adventures contrasting his always poor Little Tramp character against fat cats, industrialists, and bumbling wealthy fools. Starting with the Mickey Rooney/Judy Garland "Let’s put on a show" classic musicals to the 1980s dance movies that updated that very premise for the era of the exploitative, damaging tech-bro villain, the entire history of cinema is replete with "eat the rich" stories, which take it for granted that affluence is incompatible with fundamental decency, and celebrate the overthrowing, downfall, and sometimes demise of the rich and powerful.

The Outlet That Fails to Transform

And yet, somehow, we never actually eating the rich. Every time lawmakers follow a public shooting event by pointing fingers at graphic media, I roll my eyes, because if people really were that impressionable — if frequent consumption to an idea via media was enough to allow it to permeate the societal mindset — surely American society would not continue to idolize billionaires. And yet the headlines reveals regularly that a alarming number of Americans instinctively associate wealth with smartness and importance, even after one hundred years of history's most popular movies promoting the reverse.

If anything, it appears that the endless parade of eat-the-rich storylines in American cinema has given us a safety outlet that gets in the way of substantive reform. Given a regular dose of predominantly triumphant fables where the underdog wins, while the billionaires are defanged and humiliated, everyone can walk away feeling good about right prevailing. These stories are like ethical parables, suggesting that institutions function, and that determined protagonists will root out any malicious actors among the generally industrious, moral, worthy wealthy who lifted themselves by their bootstraps.

A Sharper Edge in 2025

Even though 2025's movies aren’t new in that respect, they indeed follow some modern developments among eat-the-rich stories: They’re getting angrier, sharper, more specific, and observably more violent. It is seldom sufficient these days to see rich people be taught a lesson about modesty, like in 1941's *Sullivan's Travels*, or be stripped of wealth to the people they exploited, like in 1983's *Trading Places*. In 2025, greedy, hateful rich individuals were slaughtered by legendary creatures (*Death of a Unicorn*) and devoured by a colossal prehistoric creature (*Jurassic World: Rebirth*). They were destroyed on a distant sphere (*Mickey 17*) and executed point blank on a broadcast (*The Running Man*). They were killed with a improvised weapon (*Companion*) and bludgeoned by an rising rival (*Him*).

"Almost none of 2025’s ultra-rich villains get the hauled off to jail conclusion, likely due to it’s become so apparent that the wealthy operate under their own legal rules, and are all too likely to negotiate their release."

The "off to face justice" resolution no longer satisfies anymore. Instead, these villains are prone to perish at the conclusion of their movies, often in especially grotesque, ironic ways.

Notable Outliers

There are exceptions, certainly. The iconic villain in *Superman* is only humiliated, exposed, and sent to prison. Evil mastermind Julian Dillinger in *Tron: Ares* finds himself exiled to the computer world, a setup that obviously being saved for a follow-up film. Korda in Wes Anderson's *The Phoenician Scheme* forfeits all his money and is reformed as a person. The Lynxley family members in *Zootopia 2* are unmasked as thieves and liars, but they don’t meet|avoid

By

Ricky Davis

A customer experience strategist with over a decade in SaaS, passionate about improving support workflows.

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